How Do I Advertise My Vacant Land?

Creating detailed, rich listings is extremely important when it comes to advertising vacant land for sale online. 

Did you know that 90% of land buyers search for properties online? That’s why it’s critical to create detailed, rich listings when you want to sell. Not only will this provide potential buyers with a good first impression, but it can also spell the difference between a property that sits on the market and a property that moves. At Government Land Sales, we provide land sellers with a cost-effective solution that makes the process of listing and selling land easier and more affordable compared to traditional real estate websites. That’s why we’d like to provide you with the following tips when it comes to creating the perfect listing and advertising your vacant land for sale. 

Take Creative, Strategic Photos 

When it comes to listing land online, photos help you sell. In fact, there is plenty of proof that shows listings with photographs attract the attention of potential buyers than those without. Furthermore, photos will help you sell your land more quickly. However, it’s important to include creative, strategic photos that make your listing stand out from other properties. This includes emphasizing any natural features, showcasing any views, highlighting important opportunities, and providing aerial images of the site. If your property isn’t particularly photogenic, you can utilize Google satellite images that show the location and layout of the land. It’s also important to include pictures of nearby features like lakes, rivers, or mountains. In the process of this, make sure to remove any trash or debris from your property before taking any photographs of your property. Potential buyers don’t want to think about the hassle of removing existing junk when looking for land to purchase.

Include Plenty Of Details

While photos attract potential buyers, it’s important to include plenty of details about your property. Whether it's a builder, developer, investor, or homeowner, people want information about your property that will help them decide if they would like to contact you. Furthermore, land buyers require different information from those buying homes. Relevant details like pricing, zoning, utilities, taxes, accessibility, what comes with the land, and information about nearby properties can help potential buyers evaluate your property based on their individual needs. 

Learn more about the features and tools Government Land Sales offers to help you sell your vacant land. 

Choose The Best Location For Your Listing

Over the years, the online real estate market has exploded. It’s also become much more sophisticated compared to the past. Today, there are thousands of online marketing platforms to list your land. However, in order to make sure your listing is found by potential buyers, it’s important to choose the best location for your listing. Instead of traditional platforms that feature homes and commercial properties, you need to think about platforms that specialize in land. If you place your listings with these traditional real estate platforms, very few land buyers will come across them. If you place your listing with a platform like Government Land Sales that's designed solely for land properties, then the right buyers will be able to easily find you.

Create Appealing, Targeted Content

Is your property known for outdoor recreational opportunities? Is it the perfect spot for a first-time buyer to build a small home? Or does your property appeal more to a professional developer? Take the time to consider what kind of buyer will be attracted to your listing and create content that specifically appeals to them. A unique voice combined with the right information and photos will go a long way when it comes to listing your property successfully and getting it sold without sitting on the market. 

Have Patience

Listing your land online will help you reach potential buyers in more locations at different times of the day. However, it’s important to keep in mind that the process of selling land can take longer than selling a house. Most land buyers take the time to research multiple properties before they ever contact a seller. This means it can take weeks or even months before you sell your land. That’s why you should keep your listing updated with fresh, relevant content, and images. You should also keep a close eye on your listings and any messages you receive. You never know when someone will contact you. If your listing isn’t active, you may miss out on potential buyers interested in purchasing your land. 

Read more tips for the best ways to sell your property

Government Land Sales

When it comes down to it, selling vacant land can be a challenge. That’s why it’s essential to do everything you can to market your property in the best light possible to attract potential buyers. To learn more ways to advertise your land, visit GovLandSales.com. With unsurpassed knowledge of industry leading technology, exposure, and influence in the real estate market, we deliver value by creating numerous connections between all types of buyers and sellers.   

Visit our online marketplace and sign up today to get started! 

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